Founded by Anthony Jaramillo, also known as DJ Reflex, Sunset Street Productions was created with the goal of being involved in all aspects of music. We provide the musical soundtrack of our lives through production, performance, radio, television, and internet. DJ Reflex has traveled the world to share the stage with Lady Gaga, John Legend, and plenty more. Using his experience as a DJ, Reflex began producing the background music for entrepreneur Rande Gerber and his company Gerber Group in 2005. Gerber was operating multiple bars and lounges internationally when he asked Reflex to create a music experience for each venue. Reflex realized the need for a curated play list within a business space whether a bar, retail, or restaurant. In 2006 Sunset Street expanded to music production and has since produced records for Kanye West, Foster The People, Gotye, Enrique Iglesias and more.

We take pride in creating original content whether it's a record for your favorite artist or a playlist for the launch of a new Sony Electronics product. The result is a unique musical experience that keeps the consumer entertained. The smallest details in someones musical surrounding could be the difference between the sale of an album or additional time spent in a store shopping while enjoying their favorite record. We create, deliver, and entertain in many ways through the musical spectrum.

Sunset Street aggressively works to find out what the consumer wants and we deliver it in the most creative non invasive way. Creating a song for an artist is not much different than creating a playlist for radio or business. Our goal is to identify the consumer and truly understand how music directly influences their day, their feelings, and their response.